Customers May Not Always Be Right But they Always Matter
- brand building, brand communication, brand identity, branding, business growth, business tips, shift masterclass
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brand building, brand identity design, branding, business, business growth, graphic design, growth, prospecting, prospects
- January 20, 2020
I sometimes say to people that professionalism is a lost art and I mean it. From the artisan who collects a full or part payment for his services and absconds or delivers shoddy or incomplete work, to the customer care rep at a bank, telecommunications outfit and even a teacher who does not care to do their job right and …
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Focus On Value And Not Price Haggling
- brand building, brand communication, brand identity, branding, business growth, business tips, shift masterclass
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brand building, brand identity, brand identity design, branding, business, business growth, business tips, clients, graphic design, growth, portfolio, prospecting, prospects
- January 20, 2020
When I first started out as a designer, I didn’t understand the place of quality, brand differentiation and more. So, I spent time haggling with clients over prices. I would say, for example, the fee was 2,500 Naira for a logo and someone would say, “let me pay 1,000 Naira.” I would then say, “no, it is 2,500,” and then …
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Prospect As You Go
- brand building, brand communication, brand identity, branding, brands, business growth, business tips, shift masterclass
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brand building, brand identity, brand identity design, branding, business, business growth, business tips, clients, graphic design, growth, portfolio, prospecting, prospects
- January 18, 2020
Years ago, I attended a class on Brand Identity Design and a core professional was called upon by the facilitator to teach us about how to get clients and the ways we can keep them coming back for our services. It was a great learning experience for me and I have held to the things shared there all this time. …
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